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Mobile, Web


Project details

My Role

Design Lead


Mobile, Web

The Challenge

The Laborers-Employers Cooperation and Education Trust (LECET) is an arm of the Laborers' International Union of North America (LiUNA) which focuses on increasing market share (i.e. placing more union laborers at job sites). The organization is spread out across the United States and Canada and with 38 regional offices and hundreds of employees. When we were introduced to the project, there was a single tool known as the Market Expansion Project (MEP) which everyone across the organization used to gather market intelligence and communicate with other offices. Our task was to rethink the antiquated tool’s feature set to align with the current needs of the organization.

The Approach

We began our research with a usability audit of their current product. We did this because the client understood that the product didn’t work well, but didn’t know why.

Stakeholder interviews were then conducted across different departments to identify the business requirements at play. We aligned those requirements with user needs by conducting interviews with 30 users of the product across different regional offices.Over the course of 2 months, we identified 3 user personas to center our feature strategy around.


Our feature strategy was a set of experience principals that we used to drive design in the sprints to come. It allowed us to categorize and prioritize features and functionality throughout product development.

The Solution

What we originally anticipated to be a 10 month engagement evolved into a 3 year partnership where our team collaborated with both LECET and LiUNA across multiple products across mobile and web.

We began with a redesign of MEP for web. Knowing that more products were on the horizon and that MEP would constantly be evolving as a suite of tools, we took a modular approach to its design.

Mobile was a natural extension of the web platform since there were a large number of LECET employees who had a need for MEP “out in the field” — essentially at job sites. Where the web product focused on search and data collection for export, the mobile experience centered around proximity and real time information.

Shortly after our mobile rollout, we were contacted by LiUNA’s New York State Laborers’ Organizing Fund (NYSLOF) to begin discussions around a Political Action Tool that they saw living within the MEP ecosystem. The goal was to correlate political data collected by the NYSLOF team with what was available on MEP to more effectively mobilize their political action team.

Our most recent project involved the redesign of their homepage. It was a simple brochure site used to simplify what LECET was and what they were doing.